Mr. T's Blog

Nintendo Europe Media Summit 2010

Rather than make you all fall asleep by telling you about my bus journey (long and uncomfortable) and talking about the food (inappropriately sit-down-and-eat-me for mingling), I'll give you something interesting to mull over. Shocker.

Over the last few years, Nintendo has gotten a whole lot more adept at making lot of noise and showing us all how impressive it is. NoE press events used to be fronted by the oft-robotic David Gosen and were frequented by geeks and ghouls and were altogether quite shabby affairs. Fast forward about five years and look at how things have changed.

Everything is now shiny, Nintendo are proud to make a noise and a statement and they have the confidence to do so. This latest presser not only showed Nintendo have the confidence, it also showed they have the product to back it up.

Their bullish profiteering and market domination in some areas have created a whole different beast that is all about impressing and cramming how good they are down your throat. Just ask Reggie...

The Nintendo Media Summit 2010, held on three days in three different countries, allowed the company to once again jump up and down and shout 'look at me!'. The gaming press duly listened and some of the more mainstream media even raised a little nuance of an eyebrow. It was certainly a well put together day and I for one was suitably impressed with what was on offer, Super Mario Galaxy 2 and Metroid: Other M in particular (Sin and Punishment 2 just gave me a headache).

It is certainly a far cry from a Nintendo who struggled to get games in the top-ten of the gaming charts, warbled on about the hardcore and floundered to make the GameCube a sales success. What's refreshing having played their wares last week, not only are Nintendo doing well (hooray for their pockets and corporate jacuzzi parties...) they're also overseeing the production of some rather exciting software.

And at the risk of being too positive about things, I'll shut up now.