EA Set to Challenge Nintendo's Wii Fit?

Reports are coming in that EA may well be on the verge of releasing its own take on Nintendo's immensely popular Wii Fit.

Monthly publication Men's Fitness recently ran a special article called "Virtual Fitness: Tomorrow's Reality" in which correspondent David Kushner looked at how two publishers are blending exercise and gameplay, those being Nintendo and, rather surprisingly, Electronic Arts. However, it is because of EA's current line-up of All-Play sports games on Wii that the company is featured, with the publisher hoping to attract a more family-oriented audience.

Yet even in bringing the 'non-gamers' crowd to the fold, it can hardly be deemed as getting them very active. David McCarthy, Executive Producer for the EA Sports brand, however, went on record to talk more about earlier plans to release peripherals for its sports products:


Apparently, the peripheral EA has up its sleeve will be more suited to a wider range of exercises than Nintendo's Balance Board, which does not allow jumping, only squatting and sharp rising. Gamers will be able to use the new contraption to "strap the Remotes to their arms or legs to facilitate more athletic movements, from running to jumping jacks." And as a result, the Wii Remotes will be able to measure a "more authentic, full range of motions."

Sadly EA has failed to comment further on the situation, but given how successful Wii Fit has been , it is not surprising to find another developer trying something similar.