Nintendo of Japan have teamed up with leading fast-food chain McDonalds to offer a series of interactive Pokémon-themed goodies.
From June 19th 2009, fans have a little extra to do whilst chomping on a cheeseburger or scoffing those delectable chicken nuggets - download items, quizzes and all sorts, wirelessly. There'll also be a digital rewards service, featuring Pokémon themed stamps. 8 wins you another cheeseburger, whilst 16 earns a meaty Big Mac.
After all that, players can read up on the company's nutritional information, seeing how much Wii Fit time is needed to shave off that little bit of fat earned.
Thanks to Siliconera.
What do you think of this idea? Would you like a similar feature in the West?