Sega have invested heavily in bringing content for teenagers/young adults to to the Wii, and is considering bringing more.
House of the Dead, MadWorld and more recently, The Conduit, have added a little variety in the Wii catalogue and although these titles may have not sold as well as, dare we say it, Carnival Games, the publisher feels there's still room to explore and bring mature content to Nintendo's platform.
House of the Dead: Overkill was a profitable title for us. Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time. You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point. You have to push boundaries and explore.
I think whilst MadWorld commercially didn't sell what we were expecting I wouldn't say it's game over for mature Wii titles from Sega. We're taking a look at the resources we have now. We've got money to invest in development, we're just considering where to invest it next.
Gary Dunn, MD of European development for Sega
Which IPs from SEGA/third parties do you think the publisher could work with on Wii