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Huge UK Ad Campaign for Wii Sports Resort
on 03.07.2009 at 23:05
Posted by Jorge B (jb) 
Comments: 1 
Reads: 28058
Tags:
Nintendo, Wii, Wii Sports Resort, UK, MotionPlus
Posted by Jorge B (jb) Comments: 1 Reads: 28058 Tags:
Nintendo, Wii, Wii Sports Resort, UK, MotionPlus Related Stories
Nintendo's Wii Fit and Mario Kart have been strong chart toppers in the UK, and are hoping to shatter records with Wii Sports Resort.
The MotionPlus-enabled game will be heavily featured on TV, major newspapers, major gaming websites and a cinema campaign alongside the new Harry Potter flick. Instead of simply showing an overly-un-British family cheerfully playing on a sofa, there'll be a shift in focus towards showing European sports pros trying out the new game.
Wii Sports Resort is the biggest launch on Wii this year. We are hoping to break the records set by Mario Kart Wii and then Wii Fit, and achieve a No.1 in the All Formats and the Wii charts.
... We'll be targeting a very broad audience when the game is released in July - as Wii Sports Resort really is for anyone. Wii Sports Resort sold over 350,000 copies in its first four days on sale in Japan.
Nintendo's senior product manager Robert Lowe http://www.mcvuk.com/news/34921/Wii-Sports-Resort-to-break-Nintendos-records" style='color: #D90000;'>told MCV.
... We'll be targeting a very broad audience when the game is released in July - as Wii Sports Resort really is for anyone. Wii Sports Resort sold over 350,000 copies in its first four days on sale in Japan.
Nintendo's senior product manager Robert Lowe http://www.mcvuk.com/news/34921/Wii-Sports-Resort-to-break-Nintendos-records" style='color: #D90000;'>told MCV.
Will you be buying Wii Sports Resort when it leaps into stores later this month?
Wii Sports Resort (Wii)
Developer
Nintendo
Publisher
Nintendo
Genre
Sport
Players
4
C3 Score
9
Reader Score (5 Votes)
8
9
8
Buy Wii Sports Resort
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no, you cant, it's not allowed
382
L30 Lizalfos
I'll be buying it for the multiplayer sword fighting. It's also a good thing they are going for advertising that isn't cheap.. (though they really should be advertising other games)
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