Huge UK Ad Campaign for Wii Sports Resort

By Jorge Ba-oh 04.07.2009 1

Huge UK Ad Campaign for Wii Sports Resort on Nintendo gaming news, videos and discussion

Nintendo's Wii Fit and Mario Kart have been strong chart toppers in the UK, and are hoping to shatter records with Wii Sports Resort.

The MotionPlus-enabled game will be heavily featured on TV, major newspapers, major gaming websites and a cinema campaign alongside the new Harry Potter flick. Instead of simply showing an overly-un-British family cheerfully playing on a sofa, there'll be a shift in focus towards showing European sports pros trying out the new game.

Wii Sports Resort is the biggest launch on Wii this year. We are hoping to break the records set by Mario Kart Wii and then Wii Fit, and achieve a No.1 in the All Formats and the Wii charts.

... We'll be targeting a very broad audience when the game is released in July - as Wii Sports Resort really is for anyone. Wii Sports Resort sold over 350,000 copies in its first four days on sale in Japan.

Nintendo's senior product manager Robert Lowe told" rel="external" class='fmlink'>http://www.mcvuk.com/news/34921/Wii-Sports-Resort-to-break-Nintendos-records]told MCV.

Will you be buying Wii Sports Resort when it leaps into stores later this month?

Box art for Wii Sports Resort
Developer

Nintendo

Publisher

Nintendo

Genre

Sport

Players

4

C3 Score

Rated $score out of 10  9/10

Reader Score

Rated $score out of 10  9/10 (7 Votes)

European release date Out now   North America release date Out now   Japan release date Out now   Australian release date Out now   

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Comments

I'll be buying it for the multiplayer sword fighting. It's also a good thing they are going for advertising that isn't cheap.. (though they really should be advertising other games)

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