Update, 24th September, 2009 (08:30am, GMT) - Nintendo UK has contacted Cubed3 to clarify exactly what gamers here can expect from the whole 'Wii Price Drop / New Bundle' saga. Below is the full confirmation for this market:
"We will be reducing the trade price of Wii to retailers from 2nd October 2009. In the UK and Republic of Ireland we are also introducing a new configuration of Wii hardware from 2nd October 2009 which will replace the current offering and will include the Wii console and Wii Sports with the new Wii Sports Resort game and Wii MotionPlus accessory. This will be available to retailers at the newly reduced trade price. The ultimate price to consumers is, of course, determined by the retailers. Our aim has always been to expand the gaming population and there are still many more people out there who have not yet experienced the fun of video games. This compelling offer will hopefully make Wii more accessible to everyone."
Original Story - Long since rumoured, and finally confirmed officially (cheekily during Sony's Keynote Address at the Tokyo Game Show), Nintendo will be dropping the retail cost of the Wii by $50 to $199.99, the first manufacturer's cut since the release of the console nearly three years ago. The Wii will also drop by a similar amount in Japan, to 20,000 yen.
The recent price increase for the console here in the UK suggested that Nintendo would either reduce it back to the original cost, to before the increase by £20 a few months ago in what could be claimed, if not completely truthfully, as a drop, or maybe even a new bundle instead, and surprisingly it looks as if they are going for both options.
Nintendo will be reducing the price back to the original Retail Pricing of £179.99, and will also be creating a new primary SKU for store shelves that consists of the original Console, Nunchuk & Wii Remote, and Wii Sports pack, as well as a Motionplus unit and Wii Sports Resort included too.
Press Release for the US Price Drop below (which also sets a November 15th date for New Super Mario Bros Wii in the States);
WII AT $199.99 BEGINNING SEPT. 27
World of Nintendo Events, Key Software Releases Further Demonstrate System's Incomparable Value
REDMOND, Wash., Sept. 23, 2009 - Beginning Sunday, Sept. 27, the world's most popular home video game system gets even more appealing. On that day, Nintendo's suggested retail price for its record-setting Wii drops by $50 to $199.99. The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remote controller, Nunchuk controller and Wii Sports software, and furthers Nintendo's mission to expand the gaming universe by making video games accessible to more and more consumers.
Wii ownership also opens an avenue for players to the industry's most diverse and unique collection of home console games. Key upcoming releases include Wii Fit Plus, launching on Oct. 4, and the first truly multiplayer Mario title ever, New Super Mario Bros. Wii.
Both new and veteran players in America can jump into this new Mario action when it arrives on Nov. 15.
And beginning Oct. 2, consumers in select cities will have a new, convenient way to decide which Nintendo adventure to tackle next. On that day, a novel series of sampling events called "World of Nintendo" kicks off in Long Beach, Calif.
"Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience."
The inherent social nature of Wii is fully demonstrated in a groundbreaking way with New Super Mario Bros. Wii, the first Mario game ever to allow four players to take part in the action at the same time. That same dynamic is propelling the enthusiastic response for Wii Sports Resort, while the release of Wii Fit Plus includes everything you love about Wii Fit, along with new multiplayer elements and the ability to customize workouts to fit individual needs.
See below for full details on the World of Nintendo events that are scheduled to take place in Long Beach, Philadelphia and New York throughout the month of October.
Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit Wii.com.
For more information about New Super Mario Bros. Wii, visit www.MarioBrosWii.com.
Would you consider this Price Drop to be enough for the Wii, and does the Resort bundle justify a product that hasn't yet gone below launch price in the UK?
Thanks to GoNintendo.