Nintendo DS Beats PS2, Breaks UK Record

Figures released today courtesy of GfK Chart-Track, the UK’s leading music, video and software performance and sales tracking company, reveal Nintendo’s market leading handheld console, Nintendo DS, has now sold over ten million units in the UK, making it the best selling console of any kind in the territory’s history. Since its launch in the UK on 11th March 2005, almost one in six people now own a Nintendo DS system. It has now outsold the previous record holder, which has been on sale in the UK for over nine years in less than five!

Nintendo's Touch Generations range of software, which has been expanding the definition of video game, has resonated strongly with people of all ages, extending its appeal to a non-traditional gaming audience, which now sees people aged between five and 95 picking up and playing Nintendo DS consoles. The achievements of titles such as Dr Kawashima’s Brain Training: How Old Is You Brain? and More Brain Training alongside recent launches including 100 Classic Book Collection and 42 All-Time Classics, has seen the Nintendo DS system significantly expand the audience traditionally associated with videogames. As well as sons and daughters, mums, dads and even grandmas and granddads across the UK can be seen getting to grips with their Nintendo DS systems.