Balancing games for different markets on the Wii can be tricky and with THQ, it won't be rule out core but will keep casual.
Speaking to IGN, the publisher's CEO Brian Farrell mentioned the Wii and how THQ aim to tackle Nintendo's format in the coming months, by not ruling out core games from key franchises entirely, but continuing to focus on family friendly entries.
As an example, with a game like Deadly Creatures - it did pretty well with critics and fans, but didn't do as well as THQ had hoped.
..I'm a huge fan of Nintendo personally, but that's just not where the audience is or the audience there is fairly limited.
The old guys like me and maybe you will still play the core stuff -- all the stuff we love about Nintendo on the Wii. But we don't branch out and play some of the core experiences on the Wii. If we do, we go HD and play on PS3 or 360.
I think that's the dynamic that's going on. There's nothing wrong with that. There's plenty of audience on the Wii. We've been concentrating more on our kids, family and casual stuff there and there is a viable business on the Wii for that stuff. It's just not the core experiences...
.... There are things that we can do. At E3, we'll be unveiling a few things around Wii that are some brand extensions and you go, "Okay, that makes sense on Wii." I can get that audience on the Wii.