Ginx TV has confirmed plans for a dedicated video games channel to go live from November on digital tv and cable.
Both Sky and Virgin tv will play host to the new channel, which hopes to do what "MTV did for music", by providing a constant stream of gaming news, features and specialist shows by genre. The studio currently produces GameFace for Bravo TV and has its own online station.
Videogaming has broken through into mainstream entertainment, yet is thoroughly under-represented on TV.