New Mums Exercise with Wii Fit Plus

Over in Japan Nintendo has started a new advertising campaign for Wii Fit Plus, targeting new mums after giving birth.

Nintendo's new audience for the game, a survey of women who have just given birth and are looking after their children in the first two years, reveal that it's hard to exercise and relax. With Wii Fit Plus Nintendo hopes to address this with quick, customisable exercises and relaxation games in the home.