News: Nintendo 3DS for £170-£180? Page 1

Nintendo 3DS for £170-£180?

22.01.2011

Nintendo 3DS for £170-£180? on Nintendo gaming news, videos and discussion

Cubed3 overheard a very interesting snippet about the real cost of a Nintendo 3DS at the special product conference in Amsterdam on 19th January, 2011. In the evening, after the various developer roundtables and majority of gameplay time, alcohol was clearly flowing much more freely than it had been earlier in the day, which tends to lead to loose tongues. Whilst walking past one particular group of people the following comment was heard:

Person 1: "You guys must be happy about the deal!"
Person 2: "We're making a tidy profit, let's just put it that way."
Person 1: "How much we talking, roughly?"
Person 2: *laughs* "Well, about 170 to 180 compared to what we're selling it for...not bad, right?"

What could well have been idle chatter appears to be backed up by a report over on GamesRadar as well, with a reporter from that website hearing a more specific number of GBP173. What does this mean, though? Well, a price war is about to unfold before our very eyes, as retailers battle it out to offer the best deal to lure potential gamers to make that essential purchase.

What price are you hoping to pick up a Nintendo 3DS for?

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Sean T (guest) 22.01.2011#1

�£173?!!! Is this how much shops pay Nintendo for a single 3DS? Surely the bigger chains like Gamestation, Game, HMV, Play, Amazon get bulk discounts especially GAME who has been loyal to Nintendo for these many years. To then sell it onto poor consumers for �£40/50 profit is ridulous. Plus the games as well. I would pay �£200 maximum and that is a price that is pushing it as far as I am concerned. I suppose I will try to ask my brother if he will split the costs with me for one.

jb 22.01.2011#2

I'm sure it'll come down in price, it already has with some retailers taking in pre-orders for around ~�£190.

Don't forget VAT, costs to promote the console etc.

Cubed3 Admin/Founder & Designer

welshwuff 22.01.2011#3

I would much rather �£200 odd and spend that �£40 on a game.

Scorp 23.01.2011#4

I just don't care any more, at the end of May, I'm due a decent amount of tax back and was going to get a 3DS. However, unless I'm VERY wrong, it, and the games, are just gonna be so overpriced cos everone wants one. So I'm looking at getting a PSP3000 with MHFU and MHP3. Unlucky Nintendo

Stulaw 23.01.2011#5

Scorp said:
I just don't care any more, at the end of May, I'm due a decent amount of tax back and was going to get a 3DS. However, unless I'm VERY wrong, it, and the games, are just gonna be so overpriced cos everone wants one. So I'm looking at getting a PSP3000 with MHFU and MHP3. Unlucky Nintendo

Zavvi, and Shopto have them up for around the same price as DS games at the moment.

If they're getting the consoles for �£170 that means VAT would put on about �£34, so �£204, plus then the �£15-�£25 on that most companies are doing, and bob's your uncle, the Nintendo 3DS price. Although that would mean that a few would be selling at a loss.

( Edited 23.01.2011 10:27 by Stulaw )

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nry (guest) 23.01.2011#6

Unless I am reading that wrong, they are saying they make that much PROFIT on each 3DS sold, not that they buy them in for that much.

Faust_D 23.01.2011#7

nry (guest) said:
Unless I am reading that wrong, they are saying they make that much PROFIT on each 3DS sold, not that they buy them in for that much.

This.

And I'm actually quoting a guest here to make this point.

To me it also read exactly like someone was saying they make that much of a profit on the 3DS. Which would be sickeningly disgusting.

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jesusraz 23.01.2011#8

Is that how it sounds to you?

"Well, about 170 to 180 compared to what we're selling it for...not bad, right?"

To me that definitely sounds like 'We're getting it for 170-180, then selling it for XXX, which gives us a nice profit!'

Adam Riley [ Director :: Cubed3 ]

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Jimmy2000 23.01.2011#9

nry (guest) said:
Unless I am reading that wrong, they are saying they make that much PROFIT on each 3DS sold, not that they buy them in for that much.

Theres is no way there making �£170 profit on each unit Smilie

Mr. T 24.01.2011#10

I really don't get what all the fuss is about. Basic supply chain rules:

The manufacturer puts together a product for a certain COST then the retailer buys it from them at WHOLESALE price, we buy it from the retailer for the RETAIL price (that they set, which is what a free and open market is all about) and they make a profit. How much profit is totally up to them.

Charge high for more profit per unit but potentially fewer sales, charge low for lower profit per unit but potentially higher sales. That's how it works. On everything. (although of course I'm generalising to make a point)

( Edited 24.01.2011 10:47 by Mr. T )

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nry (guest) 24.01.2011#11

It reads exactly like they are making �£170+ profit:

They are asked how much profit they are making, they reply �£170-�£180 compared to what they are selling it for, which implies they are selling it for more than �£170-�£180.

Jimmy2000 24.01.2011#12

if they were making �£170 profit that means it cost them �£30 - �£50 to buy from nintendo and nintendo is producing them at about �£10 - �£30 each.

It's not that low lol

PMD 24.01.2011#13

It sounds like the 170 is a profit, not what they are buying them for. Who would brag about 40-50 profit on a ��£220 machine? Retail stores always markup 50%.

However, unless these guys are Nintendo, I doubt they are making a ��£170 profit.

Edit: He could also be talking about the profit being 170-180 percent of what they are selling it for.

( Edited 24.01.2011 13:58 by PMD )

nry (guest) 24.01.2011#14

We don't exactly know who was walking here though, it could be Nintendo themselves.

Jimmy2000 25.01.2011#15

Stores would be VERY happy with a ��£40-��£50 profit on each unit sold. Especially the way this is guaranteed to sell gangbusters (at least for the duration of the launch)

Some retailers actually take a loss on hardware and make it up buy trying to get you to buy extra games and shitty extra peripherals.

For perspective, profit on Wii or 360 consoles was around about �£10 for the retailer.

( Edited 25.01.2011 06:51 by Jimmy2000 )