Nintendo have outlined plans to ensure that the Wii U isn't sold at a lost when it launches in time for Christmas.
The latest in the long line of consoles could initially sold at a loss of Nintendo would be forced to make early cuts akin to the 3DS last year; the launch has to be just write to lap up enough adopters. Sony, for example, initially sold the PlayStation 3 at a significant loss to consumers - given the price of components at that time, in a bid to eventually break even in the long run.
Despite problems with the 3DS last year Nintendo have been adamant not to sell the new machine at a loss, says EAD designer Katsuya Eguchi.
We would like to avoid taking a loss on the hardware, so we are gonna be seriously considering how it is priced.
There have been a plethora of prices scurrying about recently - as high as $400, and as affordable as $250. The likely pricing for the console has been pitched between $250 and $300, with NoA president Reggie Fils-Aime teasing that consumers will be "pleasantly surprised".