Cubed3 Nintendo gaming, Wii and DS

Nintendo UK drops PR Team Good Relations

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Nintendo UK drops PR Team Good Relations on Nintendo gaming news, videos and discussion

Nintendo has dropped its UK PR Team Good Relations just a few months ahead of the launch of the Wii U. The agency, which also represents Blackberry and QinetiQ, started working with Nintendo in July 2010 but shortlists of potential agencies to replace Good Relations are expected to be drawn by the end of this month.

A spokeswoman for Nintendo comments:

The year 2012 is a big one for Nintendo and with this in mind we are currently reviewing our PR agency. The first round of this process has already been completed.

A gaming industry insider adds:


The challenge for the chosen agency will be keeping the existing Wii platform commercially viable as well as evoking excitement and anticipation in consumers and the industry for the Wii U launch.

Pitches are said to be planned for the end of August with the account having the potential to be worth as much as £350,000 to the victor.

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Reader comments - add yours today Comments on this Article

Cubed3 Member

Good move, they need a fresh approach with WiiU.

( Edited 22.07.2012 06:04 by Linkyshinks )

Cubed3 Member

They could hire some company that has experience with emergency vehicles. Imagine Mario driving a very silly ambulance, his voice actor going; 'Wiiuwiiuwiiuwiiu, get outta waya please hihihi woohoo wiiuwiiuwiiuwiiu'. It should work for a new dr mario, mario kart, mario crimefighter and mario fireman(he's got the moustache already) as well.

Of course you'd have people who would dislike those advertisements because they aren't 'mature' enough or something. I say let them play Xbox or PS3 or PC, Nintendo has always been about pure fun. Besides, the brilliant thing about this adverisement idea is that it can simply be turned into something grim: a Wiiuwiiu ambulance arriving at a horrible massacre - Resident Evil. Wiiuwiiu sirenes sounding in the background while the camera pans out over a city landscape - Grand Theft Auto. Think of the possibilities.

You are not alone. I am here with you. Though we're far apart...you're always in my heart. Love u!

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