Nintendo UK Marketing and PR Director, Shelly Pearce, has revealed that a TV advertising campaign for the Wii U will be kicking off next Wednesday (October 17th) here in the UK. The campaign will feature a fresh and slightly different style, but will still keep in elements to highlight that the hardware is produced by the same company as the Wii. Nintendo also want to make it clear that it's a new console and not just an accessory for the Wii due to some confusion at trade shows from players.
The campaign launches six weeks ahead of the console's launch to makes sure there's lots of awareness before people can get their hands on them in stores. It's been said that it will have around the same budget as the Wii had for its launch advertisements.
There will also be a special sixty second advertisement during next Saturday's The X Factor on ITV1.