Nintendo UK began the pre-launch campaign for the Wii U with the first airing of the TV advert with reasons on why the GamePad is different.
Initially set to air during the mass TV spectacle that is Saturday night X-Factor, the 60 second Wii U demonstration instead slipped into the later night viewing during an ad-break for Homeland on Channel 4. This time, the main focus on the sole player - demonstrating the benefits of the controller - touch screen play, off-TV play, using the second screen to sniff out extra detail.
A handful of upcoming launch games are also shown, including New Super Mario Bros U, Nintendo Land, Mass Effect 3 and Batman: Arkham City.
What do you think of Nintendo UK's initial approach and debut TV advertising?