With just over a fortnight to go, Nintendo has revealed the first TV adverts for the new Wii U console in America.
Taking a slightly wider direction to the first snippets of the UK campaign, the footage shows various boxes - each containing a scenario that the Wii U could be used for - from family play to karaoke, getting comfy with a film to more karaoke.
The only thing missing is mention that the Wii U is a new console, rather than just a new controller - plus the lack of any solo play or something for the "hardcore" player. On the flip side, the hardcore player would likely already know about the Wii U setup regardless.
For now, take a look at the Nintendo Wii U North American TV debut.
What do you think of the first TV advert in Nintendo of America's Wii U campaign?