Cubed3 Nintendo gaming, Wii and DS

Animal Crossing 3DS Sales Due to Increase in Female Players & Social Activity

Animal Crossing 3DS Sales Due to Increase in Female Players & Social Activity on Nintendo gaming news, videos and discussion

Speaking to Japanese newspaper Nikkei, Nintendo boss Satoru Iwata discussed  the exceptional performance of Animal Crossing: New Leaf (Jump Out) in the country so far.

New Leaf was the first Nintendo 3DS game to sell over 2 million copies in Japan, with approximately 1 in every 110 people now owning a copy. In it's short space on the market, the latest Animal Crossing has already trumped other popular titles Super Mario 3D Land, Mario Kart 7 and Monster Hunter 3G.

A growing chunk of these numbers, both software and hardware, are down to an increase in female owners - with the highest percentage in the first three weeks of sales being 19 to 24 year old women, "an age range found typically in fewer numbers for Nintendo".

As a system in itself, the Nintendo 3DS is normally 69% male to 31% female, but during the initial sales of Animal Crossing: New Leaf, it shifted to 56% female and 44% male.

These are the sort of numbers that leave me dumbfounded. I've never seen anything like it; a game that sells like this on a Nintendo hardware.

In the Nikkei report, Iwata also confirmed that around a quarter of these - 500,000 - were sold through the Nintendo eShop at the full retail/download price of 4800 Yen.

Alongside the increase in female audience, Iwata attributes sales to Nintendo Direct broadcasts on video sites - over 1.6 million hits on an Animal Crossing introduction on YouTube, with more than half of these coming from a mobile/tablet device.

For a 47 minute video with developers talking casually about a game to have 1.6 million views is almost impossible, like really something unusual, I think

The screenshot function, which players are sharing on social networks, has also helped spread New Leaf awareness at a more organic level so friends would develop "their own interest and trying it out for themselves".


Animal Crossing: New Leaf is due for release in North America and Europe later this year.

Latest Screenshots

Read and post comments

Share this article Share this article

06.01.2013 13:34



Box art for Animal Crossing: New Leaf
Also known as

Tobidase Doubutsu no Mori





C3 Score

Rated $score out of 10  10/10

Reader Score

Rated $score out of 10  9/10 (25 Votes)

European release date Out now   North America release date Out now   Japan release date Out now   Australian release date Out now    Also on Also on Nintendo eShop

 Buy Animal Crossing: New Leaf (Nintendo 3DS) Buy Animal Crossing: New Leaf (Nintendo 3DS)

Comment on this article

You can comment as a guest or join the Cubed3 community below: Sign Up for Free Account Login

Preview PostPreview Post Your Name:
Validate your comment
  Enter the letters in the image to validate your comment.
Submit Post

Reader comments - add yours today Comments on this Article

This will be my first retail download.

Staff Member

Will probably skip this due to how much of a time drain it can be. Smilie

I'd love to see how a potential WiiU version would make use of Miiverse though...Smilie

Senior ModeratorStaff Member

Animal Crossing will work wonders in the West too, I hope Nintendo hype it up enough because I just know that there are absolutely tons of people of both sexes who will buy a 3DS just for this game.

I'm also really excited for it Smilie It's been so long since I played AC due to the Wii version being such a lazy effort.

Twitter | C3 Writer/Moderator | Backloggery
Bekzy (guest) 10.02.2013 18:21#4

Please check out my website,  I know lots of information about the game but I need people to ask me questions to answer as I don't know what people want to know. Please check it out then contact me!

Subscribe to this topic Subscribe to this topic

If you are a registered member and logged in, you can also subscribe to topics by email.

Follow this topic Follow this topic

Keep up with new comments with the RSS feed for this topic, or subscribe via email above.
Turqoise Radio - Cubed3's Glass to the Wall
Sign up today for blogs, games collections, reader reviews and much more
Latest news and updatesSite Feed
Vote on our latest community pollNintendo Poll
Vote: Which eShop Games will you Download this Week (EU)?
Pokemon Link: Battle
Aqua Moto Racing 3D
Snow Moto Racing 3D
Real Heroes: Firefighter 3D Download Version
Master Reboot
Wooden Sen'Sey
Super Toy Cars
Mega Man Battle Network
Mega Man 5
Mega Man 6
Siesta Fiesta
Member of the weekMember of the Week
This week's top member is Ifrit XXII, awarded the most stars for great posts.
Online Play and ChatOnline Nintendo Play & Chat
General Chatroom: Click here to chat Wii U Nintendo Network Codes - Find other Nintendo Wii U users 3DS Nintendo Network Codes - Find other Nintendo 3DS users
Listen to our Nintendo Jukebox - Classic Mario, Zelda, Metroid songs and more Nintendo news and reviews on the move