Today Disney lifted the lid on an ambitious new multiformat project that encompasses toy figures, multiple franchise worlds and an open sandbox mode.
Whilst Mickey Mouse has been the star of Disney's gaming efforts in recent years, the House of Mouse is branching into other popular realms with Disney Infinity.
The concept invites players into a large range of game worlds - likeThe Incredibles and Pirates of the Caribbean known as "Playsets". By using toy figures that sit on a Skylanders-esque "Infinity Base", these can be transferred into a world to play themed mini-games, adventures and explore. The more Playsets you adopt, the bigger the potential becomes for some rather epic crossovers.
Aside from the main game, Dinsey also demoed the intriguing Toybox Mode, which includes a large open world to build and customise - pop in your favourite accessories, characters and vehicles from a range of Disney franchises, together with a "logic editor" for basic programming and mini-game creation.
There'll be three sets available when Disney Infinity launches this June - Monsters University, Pirates of the Caribbean and The Incredibles.
Finally Disney are aiming to roll out Infinity on mobile and online devices this year, and will launch on Xbox 360, PS3, Wii, Wii U, 3DS and PC this June.
What do you think of the Disney Infinity concept - which franchises would you like to see included?