GameStop CEO was quizzed once again on how well the company has been performing, highlighting a Wii U slump since the beginning of the year.
In an interview with GameStop Paul Raines did feel the initial launch period up to Christmas was better than the retailer's initial expectations, however slipping into 2013 it's been "disappointing".
He feels there are two significant reasons for the Nintendo Wii U's performance being sub par. The first is, and seems to be the case globally, marketing the device. Nintendo have managed to persuade early adopters that the GamePad concept works, but for the general consumer "we still have an education process we need to go through".
Raines noted how GameStop feels Wii U marketing has "not broken through the way that it needs to".
Aside from promotion, the lack of newer titles since Super Mario Bros. U and Nintendo Land have also hindered sales, Raines concluded, "we're seeing the ramifications of that today".
What do you think of Raines' comments - how can Nintendo remedy with the Wii U situation with retailers in the US?