Super Mario 3D World Ad Campaign Focus Towards Kids, Families and Girls

With less than a month to go before release, Nintendo UK will be launching a major TV campaign for Super Mario 3D World.

The new game is touching down in Europe from November 29th, and is primed to be a critical release for the Wii U this holiday season. The new promotion will be aimed at kids, families and girls in Nintendo's social, print and TV strategy.

Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it's the first multiplayer 3D Mario platformer ever.

Nintendo UK product manager Roger Langford.

Will you be picking up Super Mario 3D World this month?