Leading online marketplace Play.com's parent company Rakuten Group have highlighted a growing trend towards Nintendo Wii U.
The group, who are based in Japan, predict that the Wii U and iPad will be more popular than the Xbox One and PS4 amongst children this holiday season. The company also claim that Wii U has risen 75% during October alone.
The research also dove into Twitter, stating how both devices are "the most talked about presents for children this Christmas" and that the "new PlayStation 4 and Xbox One consoles are trailing in second and third place" when it comes to parents and children.
Do you think Nintendo can capture the market this crucial festive holiday season?