Nintendo to Approach Mobile with Dedicated Team for Promotional Purposes

By Jorge Ba-oh 30.01.2014 3

Nintendo to Approach Mobile with Dedicated Team for Promotional Purposes on Nintendo gaming news, videos and discussion

Nintendo boss Satoru Iwata confirmed that a small  dedicated team will be approaching smartphones and tablets.

Iwata started his talk on Nintendo's approach to mobile content by stressing that "if you report that we will release Mario on smart devices, it would be a completely misleading statement", with the company's main intention to release an application on smart devices this year that is "capable of attracting consumer attention and communicating the value of our entertainment offerings."

However, that said, Iwata has "not given any restrictions to the development team, even not ruling out the possibility of making games or using our game characters," he stressed. With that in mind, there may well be Super Mario Bros. themed software on mobile devices going forward, but not as players know it on 3DS or Wii U.

Iwata feels that simply churning out core games on mobile devices isn't the solution and that the company needs to "provide something truly valuable that is unique to Nintendo."

The Nintendo president did also acknowledge that this shift towards using mobile platforms as a tool for promotion "is not easy" given the huge volume of content already out there, and that porting games "just as they are on smart devices would not provide the best entertainment for smart devices."

"I would encourage you to see how our approach yields results," Iwata concluded.

What do you think of Nintendo and Iwata's approach to mobile-driven content? Sensible or wasted opportunity?

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It's times like this that I'm really glad Iwata is president. This is the best way to go. Releasing full games or Virtual Console titles would be a mistake so I'm glad Nintendo isn't giving in to all the shouting.

Really, the demand to bring games to mobile doesn't even make sense. While the home console is having troubles, the handheld market for Nintendo is booming. If it was the other way around those calls might make sense, but as it is right now bringing games to mobile would probably kill the side of their business that is doing really well.

Mmm i will hate the day i see Nintendo VC on iphones, but that time isnt now. At the very least i'd like to see Nintendo make some kind of exslucive deal with Google, making the nintendo Unique apps for Android and having Google developing their own stuff for wii u/3DS restriction free. Access to eshop to purchase new releases akin to how steam's phone app works, leader boards, miiverse and being able to add people to your friendslist from your phone would all be hugely useful.

And as for putting nintendo games on a phone, if noones already forgotten, Sony did that with the Xperia PLAY and tell me how many people you know with one of those.

forget about putting nintendo on smart devices, miiverse yes, they should just release their own smart device.

instead of having dedicated team to shoe horne whatever app this turns out to be. they should be increasing the amount of dedicated teams they have to upscale or reconfigure vc titles

( Edited 30.01.2014 23:42 by Supa_hyped )

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