Nintendo to Expand Character IPs Outside of Video Games

By Az Elias 30.01.2014 7

Nintendo to Expand Character IPs Outside of Video Games on Nintendo gaming news, videos and discussion

During its latest shareholder meeting, Nintendo revealed that the company plans to expand its licensing of its famous character intellectual properties to outside of video games.

Nintendo president Satoru Iwata acknowledged that Nintendo is noted for having an "abundance of character IP," most likely due to rarely licensing them out to other parties, fearing it could damage the value of the character.

That is set to change, however, with Iwata revealing that Nintendo is actively looking for partners so as to expand its character licensing business. Nintendo has been selling character merchandise in the US for over a year, but the company wants to form licensing relationships in other areas, including the digital field, provided there would be no direct competition to them, and so long as they can form "win-win relationships."

This would be achieved globally, with the sole aim of increasing exposure of Nintendo characters to consumers, "by making them appear in places other than on video game platforms."

Comment on this article

You can comment as a guest or join the Cubed3 community below: Sign Up for Free Account Login

Preview PostPreview Post Your Name:
Validate your comment
  Enter the letters in the image to validate your comment.
Submit Post

Comments

This doesn't say much for Iwata's business sense & ability to lead Nintendo. If they don't have faith in their OWN IPs WITHIN the video game community then he really needs to step down & give control to an actual LEADER.

I just hope Nintendo can get things together before some irate fanboys think the only way to get them back to the top is to assasinate the CEOs of both microsoft & sony....that would be very shocking indeed.

It is not wise to speak on subjects you do not know all facts about, nor is it smart to judge a game based on looks alone. PSN: Nintendo_Gamer 3DS: 4296-3029-7422

Vorash Kadan said:
This doesn't say much for Iwata's business sense & ability to lead Nintendo. If they don't have faith in their OWN IPs WITHIN the video game community then he really needs to step down & give control to an actual LEADER.

I just hope Nintendo can get things together before some irate fanboys think the only way to get them back to the top is to assasinate the CEOs of both microsoft & sony....that would be very shocking indeed.

My understanding of this was that Iwata wanted more third party companies to come in to create a range of merchandise? Cartoons? Etc? 


Flynnie said:
Vorash Kadan said:
This doesn't say much for Iwata's business sense & ability to lead Nintendo. If they don't have faith in their OWN IPs WITHIN the video game community then he really needs to step down & give control to an actual LEADER.

I just hope Nintendo can get things together before some irate fanboys think the only way to get them back to the top is to assasinate the CEOs of both microsoft & sony....that would be very shocking indeed.

My understanding of this was that Iwata wanted more third party companies to come in to create a range of merchandise? Cartoons? Etc? 

I had the same understanding. It wasn't about video games, but merchandise.

this is a good idea if they are going to farm out their lesser known franchises but another mario or donkey kong cartoon is the last thing we need to see. star fox and f zero on the other hand could benefit from some merchandizing and a smash bros cartoon would be intresting

Ok well my mistake if I miss read it then. It sounded like they were going to "sell out" & use Mario to promote flights to Italy, or have Link show up on boxes of Iris Spring soap. XD

It is not wise to speak on subjects you do not know all facts about, nor is it smart to judge a game based on looks alone. PSN: Nintendo_Gamer 3DS: 4296-3029-7422

I just think back to when i was a kid. I was (and still am) a massive Sonic fan, but only had Sonic 1 on the Master System. It wasn't until Sonic 3 & Knuckles released on the PC was i able to get my next Sonic action. What kept me interested in the Blue blur was SEGA's persistent marketing campaign of the fastest thing alive. Which included Sonic board games, game books, stationery and colouring books, sweets, comic books, cartoons, bathroom products (not short of rubbing sonic all over my naked body), toys and plushes, food items such as spaghettios.

Now i am not saying that Mario didn't do this in the 1990's because for the best part of the 90's Nintendo did do this. What is worrying is that i feel like Mario has less of an impact to kids these days than back then. There are a whole generation of children growing up without Mario being that influential character. This is Nintendo's real big problem that kids will grow up without knowing their characters and IP's. They need these products to penetrate the market with as much tat as possible! 

Exactly, 100% true words there. And Nintendo can't get other people to be interested in their console all by themselves which is why they need to have equal third party support to ms & sony so that the console exclusives are what help people chose Nintendo & NOT have it be the lack of third party blockbusters on Nintendo that force people to buy for ms & ps which is what's been happening lately.

Once Nintendo gets EQUAL third party support ms & sony will lose NO LESS than 1/3 their market share, as there will be even less reason to own an Xbox or ps whatever due to Nintendo making better first party games than ms or sony.

It is not wise to speak on subjects you do not know all facts about, nor is it smart to judge a game based on looks alone. PSN: Nintendo_Gamer 3DS: 4296-3029-7422

Subscribe to this topic Subscribe to this topic

If you are a registered member and logged in, you can also subscribe to topics by email.
Sign up today for blogs, games collections, reader reviews and much more
Site Feed
Who's Online?
Flynnie, Sasari

There are 2 members online at the moment.