Nintendo Creators to Reward YouTube Channels with Revenue Share

By Jorge Ba-oh 29.01.2015 8

Nintendo Creators to Reward YouTube Channels with Revenue Share on Nintendo gaming news, videos and discussion

Nintendo has launched a Creators Program to reward those who post Nintendo-related videos on YouTube.

With an increasing number of gaming videos published to the world's largest video portal each day, some of these creators have been itching for revenue for their work. From professional playthroughs to gaming commentary, tip sharing to fan work, there are numerous different types of video crafted by Nintendo's dedicated fanbase.

The Nintendo Creators Program, currently in Beta, allows Channel owners to receive a portion of the advertising revenue generated from their videos - 70% for channels and 60% for videos (with the rate potentially changing).

For guidelines, rules and to apply, be sure to visit the Nintendo Creators Program website.

What do you think of the campaign and format?

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might do this some time.

I've been waiting for this. For our Zelda PodSmashers we sometimes use trailer footage and that always gets ID-flagged, so we can't get advertising on that.

Then again, I only activated the lightest form of advertising, because I don't want to scare away new subscribers.

Signed up last night. Don't know if I'll be approved/accepted, but it seems like an interesting thing to try.

Not a big video producer, so I'd be probably be paid in cents if I actually made any money.

Been seeing a lot of flack about this elsewhere online. On the one hand, almost every game company lets people keep 100% of the revenue, so I can see why some people are upset.

On the other hand, are you really going to complain you don't get paid enough money to play video games? I guess I don't see why it's such a huge deal, lol.

NNID: crackedthesky
My blog, mostly about writing: http://www.davidjlovato.com

crackedthesky said:
Been seeing a lot of flack about this elsewhere online. On the one hand, almost every game company lets people keep 100% of the revenue, so I can see why some people are upset.

On the other hand, are you really going to complain you don't get paid enough money to play video games? I guess I don't see why it's such a huge deal, lol.

Hmm, this is kind of how I feel. Though it's not just playing videogames, you got to be entertaining and that's not easy for most people. People don't get millions of subscribers just for playing videogames, they get them because of their personality and the show they put on for the viewers.

That said though, most of the "Lets Play" videos I watch aren't funny and don't entertain me or they just follow the same generic stuff everyone else does - lots of cuts and screaming and acting crazy (which is fun for a short period, but gets old quickly).I'm sure there's series out there that exist that don't follow these conventions though, but the ones I've seen are mostly the same kind of thing. I quite like what JonTron does now, his show is pretty entertaining and he can be genuinely funny in an original way.

crackedthesky said:
Been seeing a lot of flack about this elsewhere online. On the one hand, almost every game company lets people keep 100% of the revenue, so I can see why some people are upset.

On the other hand, are you really going to complain you don't get paid enough money to play video games? I guess I don't see why it's such a huge deal, lol.


You really underestimates the hard work it takes to make people wanting to watch you playing videogames over literally anyone else who is willing to "sacrifice" their time to do so. Not everyone can be PewDiePie or AVGN to be quite honest, that takes work and a sort of talent.

The difference between illusion and reality is vague to the one who suffers from the former and questionable for the one suffering form the later.

I didn't mean to belittle what YouTubers do, I guess it came across that way and I'm sorry. I just meant the fact that you're getting paid money when a good chunk of the work is playing video games, something you'd be doing anyway, should be reward enough. It seems a little odd to complain the return should be higher. You're already using YouTube, where you don't have any server fees or posting limits, a lot of them get free copies of the games they're playing, not to mention how many famous YouTubers have gone on to careers in voice acting, doing network bumps, etc.

Ten years ago, getting paid to make home movies wasn't really a thing. It just sort of boggles my mind how quickly the conversation jumped to "I should be making more money doing this."

I should also make it clear that most of the people I see complaining aren't famous YouTubers, so maybe these complaints are coming from people who think making a living off of YouTube should be a lot easier than it apparently is.

For what it's worth, I think Nintendo should probably take a few steps back and let people keep 100%. What I think a lot of people don't realize is that Nintendo is doing this because they're very controlling over how their products are projected into the world, they always have been (just look at how they used to ban their games at tournaments, or how upset Sakurai got when people posted all of the Subspace Emissary videos online). The fact that they went from that to sponsoring game tournaments and creating this program in such a short amount of time shows their potential to keep with the times, and I think it sends a wrong message for people to lambaste them for it.

NNID: crackedthesky
My blog, mostly about writing: http://www.davidjlovato.com

100% is sort of too generous. Most communities give 90% and that is a number I feel very good considering that they actually helps somewhat in return. 70% is kinda low, but better than how it was before.

But yeah, Nintendo have improved A LOT in this department in recent years. Nintendo are really good at doing things targeted towards their demographics as clearly seen at the last Nintendo direct when they started off extremely strong with some JRPGs which clearly shows that they know what their public desire.

The difference between illusion and reality is vague to the one who suffers from the former and questionable for the one suffering form the later.

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