Nintendo have hired a new VP of sales for the US branch, a chap who goes by the name Bowser.
Doug Bowser, who bares no relation to the King of Koopa, will oversee Sales, In-store Merchandising, Retail Strategy and Marketing - helping to drive national sales strategies. Bowser will also manage Nintendo's retail customer relationships and oversee retail marketing for the Nintendo World Store in New York.
Bowser joins Nintendo from Electronic Arts (EA), where he has worked since 2007 - most recently as Vice President of Global Business Planning.
Scott Moffitt, Nintendo's Executive VP of Sales and Marketing feels that Bowser "brings a deep blend of both consumer package goods and video game sales experience."