Why Nintendo Avoids Summer Game Releases

By Jorge Ba-oh 02.07.2015 2

Why Nintendo Avoids Summer Game Releases on Nintendo gaming news, videos and discussion

Nintendo have discussed why, in North America, its games aren't generally released over the summer.

Over recent years, key games have been omitted from summer schedules - particularly in the US, with only a single title released during July since 2007 by Nintendo themselves. 

During an interview with Nintendo's Senior Director of Corporate Communications, Charlie Scibetta, he noted how "a bulk" of the company's business is done during the holiday season, "probably about 60% in October, November and December."

Scibetta feels that games should be launched when "people are in the mood to buy", and it seems that during July and August is when it goes quiet for game purchases, picking up again towards the end of September.

He also felt that school graduations, late May/early June, are a good time for key Nintendo launches.

Do you agree with Scibetta's comments - should Nintendo avoid the summer season for releasing games?

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It is partly true that this is the case, but I also think it's because they don't have any games to release at the moment. I personally haven't got a problem with summer releases, I like to get games all year round, I'm always in the mood to buy good games.

Going by memory, yes this definitely seems to be the case in the U.S. Seems like we get games until May, maybe early June, then a break until late August. Can't really blame them. TV is the same way- significantly fewer new releases in the summer. I play games year round, but do often play them less in the summer.

Yoshi's Woolly World is coming out in July in the rest of the world, but not until fall in the U.S.

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