Nintendo boss Satoru Iwata discussed the company's different pricing approaches for mobile gaming apps.
When it comes to mobile apps, Nintendo are pondering different payment schemes for games: a one-off payment or free-to-start scheme with micro-transactions.
When it comes to free-to-start, Nintendo are aware of psychological issues with players "do not think twice about pushing the button, which immediately completes the monetary transaction." Over in Japan, a small number spend a high volume, whilst in other regions, more players spend less money within the games themselves.
The business model Nintendo are looking to take is to "make applications that appeal to a wide variety of people so that the games can receive payments widely but shallowly from each consumer."
Iwata feels that "even if a consumer makes a relatively small payment, because of the large consumer base, the game can generate big revenue."
Nintendo will also be providing more of a "service" with these applications, as the "release of the game does not mark the end of its development." Nintendo aim to entertain consumers with these ideas over the long term, and "would like to grow each one of our small number of game applications."
"We would like to make several software titles that are considered worldwide hits as soon as possible," stated Iwata.
Which approach do you think Nintendo should opt for their mobile games?