Publisher Viz Media feel that Yo-Kai Watch has the potential to become as big as Nintendo's Pokémon franchise.
Speaking to industry magazine MCV this week, Waell Oueslati, EMEA associate brand manager at Viz Media discussed the opportunity and potential with the Yo-Kai Watch series. "We have very high expectations for the market and for the UK," he predicted, suggesting how it can be "the next Pokémon" in terms of popularity.
On that note, Oueslati believes that the series is "certainly bigger than Pokémon in Japan; we currently have 95 per cent market share in that region."
Do you think Yo-Kai Watch has the potential to be as successful as Pokémon?