Famitsu magazine in Japan recently posed the question 'Why is the Nintendo DS selling so well?' to consumers and received the following five general responses:
1.) Great Promotions - "A famous Japanese actress, Nanako Matsushima, appeared on a recent commercial for More Brain Training, and for once the woman they dragged out to pose with a videogame actually seemed to be really enjoying herself."
2.) Demo stations were plentiful - "In any department store in Japan, there are DS demo stations. Usually the screens are scratched to high hell, and lately, there are a lot of games to choose from."
3.) Appeal to non-gamers - "This is the most obvious reason."
4.) Wi-Fi game download stations - "At any videogame store, there are DS download and play stations."
5.) Great games sold for the system - "Nintendo has always prided itself in quality games and DS has been a shining example. The quality of the games has caused developers to think in new ways, or to find inspiration."
Whilst perfect for the Japanese market, what aspects do you, the C3 reader believe the DS sells so well in the Western world?