Industry News | Rising Star Advertising Deal

Rising Star Games has today announced a deal with the C4 iconic TV brand POPWORLD to publicise and actively market Rising Star Games titles for the next three months.

The tie-in sees POPWORLD include Rising Star Games promotional content on its website, which delivers over 10 million hits a month. Website content will include editorial pieces updated on a weekly basis, complemented by a host of interactive branding and advertising content. Rising Star Games will also be communicating directly with consumers through Popworld's rapidly growing database (currently over 200,000 members), who receive regular interactive emails.

Viewer competitions will also form part of the campaign, as will a major presence on POPWORLD's brand new radio show on www.channel4radio.com

Martin Defries, C.O.O., Rising Star Games: "This deal with Popworld is hugely significant for Rising Star Games. We want to engage our audience directly and this campaign is about as direct as you can get. We're a young, dynamic publisher and Popworld's incredible reach is perfect for informing the videogamers we're publishing titles for."

Martin Lowde CEO at Popworld Ltd commented, "It is great to be working with Rising Star Games, their multimedia approach to marketing and exciting inventory of games is a perfect partner for Popworld. Since spring this year, we have been delivering entertainment across media platforms and are now able to offer advertisers tailor-made and highly effective campaigns."

The deal began on the 1st October and runs through to the new year.

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