Industry News | Perrin Kaplan Talks Wii Success

By Jorge Ba-oh 11.02.2007 11

Nintendo's Wii launch was a success for the company - the console completely sold out on a global scale and is still going strong. Nintendo's Vice-President of Marketing & Corporate Affairs, Perrin Kaplan, recently spoke to GameSpy on all things post-Wii launch.

She feels the launch late last year was "fantastic. We're in awe that consumers have embraced it so readily, and that such a wide audience has embraced it, from core gamers to their grandmas."

Kaplan notes the majority of the machine's sales being due to the accessibility of the machine, its "Ease of use. It's an absolute blast coming at a stressful time in the world. Our country's at war, there's weird weather being caused by global warming... sometimes people just need a fun way to take a twenty minute break from the stress." Key titles like Twilight Princess and Wii Sports being firm favorites in the gaming community.

She goes to to explain that the reason to stagger the release of the features, like weather and news channels for example, was to allow people to get to grips with the core features first, or "it would have overloaded the mass consumer."

Finally, when questioned on the upcoming Super Smash Bros. for wii, she replied "I can't tell you, as much as I'd like, but I will let people know how the audience feels. I can tell you that you'll absolutely love it. There are some neat surprises."

Certainly good news for the Wii, and whilst nothing terribly new was said, it provides some positive steps for the future.


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Okay is it just me or did she tell us nothing at all on Smash bros. Smilie


Mike Gee of iZINE said, "...The Verve, as he [Richard Ashcroft] promised, had become the greatest band in the world. Most of the critics agreed with him. Most paid due homage. The Verve were no longer the question mark or the clich�. They were the statement and the definition."

There are some neat surprises.

Smilie

{ Monkey Wii. ~ Nirbis Hater ~ Nintendo Fanboy }
I HERD U LIEK TEH MUDKIPZ?

She did tell nothing, but she talked a lot about this nothing...
Like a polititian!

Neat 20-minute-break... Always when I turn Zelda TP on for 20 minutes I find myself 4 hours later and do not want to turn it off...

I find your lack of faith disturbing!

Our country's at war, there's weird weather being caused by global warming


Just great! so if the war stops then people will not play the wii. Amazing logic hey.what if my country is not at war.

jPerrin Kaplan said:
I can tell you that youll absolutely love it. There are some neat surprises.

I wonder if this means blue hedgehog goodness?

*crosses fingers*

Our country's at war, there's weird weather being caused by global warming

Sonic would be awesome in SSBB! I just wonder what kinda moves he'd have other than the spin attack thing that he does.


Sonic would suck on SSBB... hopefully he wont be on the game!

I see all these people insulting the Nintendo corporation because of the lack of mature content. Yet there is something about Nintendo (at least their games) that strikes a certain unadulterated feeling of joy!!!  Pokemon Y - 1048-9263-5562

Yay for neat surprises!!

There is also a IGN video interview available now, she talks about future sales predictions as well as new content for the VC and a tit bit of info concerning the possiblity of a Miyamoto designed channel !!!. LS

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