Industry News | Nintendo Expects Wii Shortages this Christmas

With the Wii's popularity increasing Nintendo may have problems satisfying consumer demand as the machine reaches the start of its second year in the market this Christmas.

According to San Jose Mercury, Nintendo's Reggie Fils-Aime highlighted the problem isn't in producing the hardware, but more so consumer demand exceeding expectations. "We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't. What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand until after the holiday season."

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