Data Design Interactive has today revealed details of its TV advertising campaign for the Popcorn Arcade range of Wii titles. The campaign is set to run for the whole Easter Holiday period with the adverts showcasing the range of games available on the Popcorn Arcade label. The titles (Kawasaki Quad Bikes, Mini Desktop Racing, Ninjabread Man, Billy Wizard and Myth Makers Super Kart GP) are all priced at £19.99 and form part of Popcorn Arcade's strategy of building a portfolio of Wii titles at affordable prices.

The UK TV campaign signifies Popcorn Arcade's biggest ever advertising spend following the continued success of its titles at retail. The adverts will run for 6 weeks on the following channels - Pop TV, Cartoon Network, Cartoon Network 2, Boomerang, Cartoonito and Jetix. Popcorn Arcade will follow up this campaign with regular monthly TV slots to coincide with its monthly release of new titles through the busy Summer Holiday period, additionally supported by adverts across print and online. Further campaigns will then continue in the run up to the busy Christmas period.

The hype generated will also be replicated in-store; with a major push at retail through merchandising solutions coupled with over 20 available titles that cater for gamers of all ages.