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Iwata on Nintendo's Marketing Strategy

24.02.2015: How will Nintendo target marketing going forward? Iwata has answered some concerns from investors.

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Critical Hit | 15 Ways Nintendo Can Recover

18.01.2014: Here are just fifteen things Nintendo could and definitely need to do when it comes to improving both the Wii U and 3DS.

Critical Hit | Where is Nintendo in the UK?

03.12.2013: Nintendo have been pushing the Wii U in the UK this year, but has the initiatives been enough? Critical Hit investigates.

Nintendo Boss Accepts Blame for Wii U Sales

20.06.2013: Nintendo are having a tough time trying to explain the Wii U concept to consumers, taking the blame for the sales so far.

Download Farting Wario for Your Mobile Phone

16.06.2013: To help promote his latest Wii U title, the cheeky chap Wario has unleashed a fowl stench on the official Game & Wario campaign website.

Donkey Kong Scares Kids in Marketing Stunt

25.05.2013: To promote the upcoming release of Donkey Kong Country Returns, Nintendo of America have put together a hilarious marketing stunt.

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Wario Wants Your Bum in Crowdfarter Campaign

20.05.2013: Nintendo may be kings of video game innovation, but the company have shown a new side, or smell, to marketing.

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Nintendo Messages Wii Owners about Wii U

01.05.2013: Nintendo have started to take a more direct approach to marketing the Wii U by messaging current Wii owners.

Iwata Talks Wii U Performance, Software Boost

25.04.2013: Nintendo president Satoru Iwata has admitted that the Wii U has lost momentum this but promises a boost in software and focus from July.

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Critical Hit: Where is the Wii U Marketing?

05.04.2013: With the Wii U on the market for four months, what has Nintendo done to promote the new home console? It's been confusing, at best.

GameStop Blames Marketing for Wii U Sales

28.03.2013: GameStop CEO was quizzed once again on how well the company has been performing, highlighting a Wii U slump since the beginning of the year.

Vigil Games Honour Zelda in Tribute Artwork

26.01.2013: Developer Vigil Games, who is facing struggles this week after the dissolving of THQ, has posted a tribute to The Legend of Zelda.

Nintendo to Publish Monster Hunter 3 Ultimate

25.10.2012: Nintendo has confirmed a continued distribution deal with Capcom to bring Monster Hunter 3 to Europe.

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Nintendo Replaces Cammie Dunaway

11.05.2011: Nintendo have finally replaced Cammie Dunaway with a new VP of Sales & Marketing.

Cammie Dunaway to Leave Nintendo

21.09.2010: The Nintendo of America's executive vice president of Sales & Marketing, has announced a departure from the company.

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