IFA is where the industry’s future is usually sketched in broad strokes, but every so often a brand arrives with a vision that feels unusually clear. Ugreen’s 2026 showcase is one of those moments. It marks a deliberate shift from dependable accessories to intelligent systems shaped around privacy, context, and the rhythms of everyday life. What emerges in Berlin is not a collection of products but a statement of direction, delivered with quiet confidence and technical intent.
At the centre of that direction is HomeAgent, Ugreen’s new privacy first local AI hub built to act as the brain of the connected home. Running on UGOS Pro, a Linux-based operating system, HomeAgent blends NAS grade storage, local compute and smart home control into a single device. It connects cameras, speakers, frames and Matter-enabled devices, and it does so without sending personal data to the cloud.
The idea is simple: intelligence that stays at home. HomeAgent recognises meaningful moments captured by SynCare cameras, curates them into personal daily briefings and co-ordinates devices through natural language interaction. It is an agentic system designed to understand context rather than simply respond to commands. The line-up includes the HA100, HA100 Pro and the Jetson Thor-powered MasterAgent MA100, forming a platform that feels cohesive and quietly confident.
Ugreen’s CEO, Samuel Zhang, frames the philosophy clearly: “HomeAgent proactively recognises moments that are truly worth remembering and organises them into a personalised daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.”
Pre-orders for the HA100, HA100 Pro and MA100 opened on 4th September through the Ugreen AIoT Official Store. Customers can reserve units with a deposit starting at US$50 and secure 50% off through the Super Early Bird discount ahead of the Kickstarter campaign launching on 27th October. Additional AIoT accessories will join the campaign at launch.
If HomeAgent represents Ugreen’s vision for intelligent living, MagFlow Pro represents its engineering intent. Wireless charging has always been defined by heat, and the move from Qi2 15W charging to Qi2 25W charging raises thermal demands by almost 70%. Rather than accept throttling as inevitable, the team has brought micro pump liquid cooling to a magnetic power bank for the first time.
CryoPulse circulates coolant through the MagFlow Pro’s internal chamber, supported by VC copper foil and separated charging components to reduce heat build-up. A transparent window shows the coolant in motion, turning a functional system into a small moment of theatre. Testing reports that iPhone 17 Pro Max peak temperatures up to 10 degrees below a 48-degree industry reference, with 50% reached in 40 minutes wirelessly. Wired output climbs to 45% through a built-in cable, and ATL high density cells with Dymondcell 2.0 protection reinforce safety.
The wider MagFlow line-up completes the picture. The 3-in-1 Magnetic Wireless Charging Stand brings TEC active cooling to desks and bedside tables, delivering 25W to iPhone and full speed Apple Watch charging with a fan rated at 15 decibels or below. The 2-in-1 Foldable Magnetic Wireless Charger offers a pocket-sized option with 25W output, 5W AirPods charging, and a cool-touch glass surface. All three products launched across Europe on 4th September, with pricing set at €119.99 / £109.99 for the power bank, €139.99 / £119.99 for the stand, and €49.99 / £43.99 for the foldable charger.
Ugreen’s presence at IFA was across two halls for the first time, covering Communication and Connectivity in H3.2 and Smart Home in H2.2. Under the theme ‘Smarter Living Starts Here,’ the company is positioning itself as a broader player in intelligent consumer electronics. As an official Charging Partner for IFA 2026, it also provided complimentary charging at designated rest areas, just as it did at BST Hyde Park earlier in the year.
