Cosori has quickly become one of the most recognisable names in smart kitchen appliances, blending sleek design with practical innovation. Following the in-depth review of the Dual Blaze Twinfry Air Fryer, in this Cubed3 interview, the team behind the brand opens up about the philosophy driving its air fryers, multicookers, and connected devices, and how thoughtful engineering can genuinely change the way people cook at home. From material choices to app integration, Cosori shares the ideas shaping its approach to modern kitchen tech.
Adam Riley, Director at Cubed3: Cosori has become synonymous with air fryers and smart cooking. What was the original vision for the brand, and how has it evolved since 2014?
Team Cosori: Cosori was founded with a simple but powerful idea – that cooking should be both healthy and joyful. The name itself comes from “Cooking” and “Story”, because every meal tells a story – a memory, a passed down recipe or a new dish discovery. Since 2014, we’ve evolved from a home appliance brand into a leader in healthy cooking innovation with science-based data and holistic wellness solutions, empowering millions of households worldwide to cook well, eat well, and live well. Today, as part of VeSync, we’re continuing that journey toward holistic wellness through smart technology that fits seamlessly into everyday life.
Adam Riley: Your products are known for sleek, modern design. How do you balance aesthetics with functionality in appliances that are used daily?
Team Cosori: Design is central to how people experience cooking. At Cosori, every curve, colour tone, and interface serves a purpose – to make the appliance not only beautiful on a worktop, but also intuitive in the hand. We take a “Healthy by Nature, Smart by Design” wellness approach – meaning form and function evolve together. Whether it’s smooth-touch controls, non-toxic materials, or baskets for easy cleaning, each detail is crafted to simplify daily routines while bringing sophistication into modern kitchens.
Adam Riley: Many Cosori products integrate with apps and voice assistants. How do you see smart technology changing the way people cook at home?
Team Cosori: Smart technology is transforming kitchens from task-based spaces into connected wellbeing hubs. VeSync is on the track and meet the demands of the market. With the VeSync app, users can monitor, control, and personalise their cooking – and even use voice assistants like Alexa or Google Assistant for hands-free control. It’s not just about convenience for the suers, it’s about empowerment. Users gain data-driven insights, guided recipes, and time-saving automation that help them streamline their cooking process, and make healthier choices effortlessly for their everyday meals. In many aspects, it’s truly turning smart cooking into smart living.
Adam Riley: Air fryers are everywhere now, but Cosori is often cited as a leader. What innovations set your models apart from the competition?
Team Cosori: Cosori pioneered several design and technology breakthroughs that redefine the air fryer experience. Our products won red dot design awards, IF Product Design Awards, German Innovation Awards and so on, due to our constant innovations. For instance, our Dual Blaze™ technology, uses dual heating elements and sensors to cook evenly – eliminating the need to shake or flip food. We also lead in capacity efficiency – compact yet powerful designs like the Turbo Tower Pro Smart can cook full meals faster with less energy. Combined with guided recipes via the VeSync app and smart control, Cosori air fryers deliver crispy, healthier results and user-centric cooking experience. This year we debuted the ICONIC Single air fryer at IFA, the first air fryer crafted in stainless steel inside and out. This would be a huge leap in home appliance industry, as we are not only pursing taste and user experience, we are also caring sustainability and durability. It will also become available in the UK during 2026 for consumers to cook confident like chef, eat healthy, clean easily, and use happily in a long run.
Adam Riley: Air fryers are marketed as healthier alternatives to traditional frying. How do you ensure your products genuinely support healthier cooking without compromising taste?
Team Cosori: For us, “healthy” never means sacrificing flavour. Our air fryers use rapid air circulation to achieve crispy, golden textures with up to 95% less oil – while locking in natural moisture and nutrients. Beyond the technology, our Cosori Culinary Team curates hundreds of nutrition-forward recipes through the VeSync app, ensuring every meal is balanced, flavourful, and achievable. It’s about making healthy eating approachable, enjoyable, and inspiring – not restrictive.
Adam Riley: Many gamers spend hours in front of their screens. How does Cosori design appliances that make it easier to prepare quick, healthy meals without breaking immersion?
Team Cosori: Gamers need fast, fool-proof meals that don’t interrupt the flow. Our smart air fryers simplify cooking into one-touch steps. We design for ease and confidence: pre-set programs, app notifications, and voice commands mean you can multitask without stress. Hot, fresh meals are ready between rounds.
Adam Riley: Gamers often reach for snacks during play. Has Cosori considered tailoring recipes or features for “gaming snacks” – quick bites that are healthier but still indulgent?
Team Cosori: Absolutely. We’ve seen growing demand for smart snacking – crispy without the guilt. Cosori’s recipe library already includes quick air-fried favourites like sweet potato fries, chocolate cookies, and crispy chickpeas – all ready in a short time. We’re exploring dedicated snack collections within the VeSync app, designed for shorter prep times and one-hand eating – ideal for gamers who want fuel that’s both satisfying and balanced.
Adam Riley: With smart assistants already common in gaming and streaming environments, how do Cosori’s app and voice controls fit into that ecosystem? Could you see Cosori products syncing with routines like “Game Mode” lighting and cooking?
Team Cosori: Our products already sync with Alexa and Google Assistant, and we’re exploring ways to integrate deeper into connected-home routines. For the Game Mode, we’re exploring this option and analysing the percentage of market demand from that target group, but as always, our approach is user-centric and is based on the needs of consumers.
Adam Riley: Food and gaming streams often overlap on platforms like Twitch. Do you see Cosori products being part of that culture – for example, streamers showcasing quick recipes mid-stream?
Team Cosori: Definitely. Cooking and gaming share a similar community energy – creativity and joy in sharing experiences. We already collaborate with creators who demonstrate quick, healthy recipes using Cosori air fryers. As streaming evolves, we see Cosori becoming part of that culture – enabling interactive cooking moments where food prep is as entertaining as gameplay.
Adam Riley: What’s the most surprising or inspiring feedback you’ve received from customers, and how has it influenced product development?
Team Cosori: One of our most touching stories came from a family whose child with food sensitivities rediscovered the joy of home cooking through our air fryer – because it made healthy food fun and easy. Large amount of recipes from different food categories provide for family to choose from, such as gluten-free fish tacos, gluten-free almond muffins, vegan baked mac & cheese and so on, and family get to bake together, cook together, and eat together enjoying their time with no food worries through the VeSync app recipes. Feedback like that drives everything we do. It inspires our team to keep improving designs, refining user interfaces, and developing more inclusive cooking experiences that support diverse lifestyles and needs.
Adam Riley: Kitchen appliances can be energy-intensive. What steps is Cosori taking to improve sustainability in both manufacturing and day-to-day use?
Team Cosori: Sustainability is built into our product thinking. Our air fryers such as Turbo Blaze are designed to cook 46% faster using 67% less energy, contributing to lower household energy use. At the production level, we’re advancing eco-conscious design and sustainable materials inside and out. Long-term, we aim to ensure wellness extends beyond the home – to the planet.
Adam Riley: Cosori is sold in over 40 countries. How do you adapt your products and recipes to different cultural tastes and cooking styles?
Team Cosori: Cooking is deeply cultural, and we respect that diversity. We work with local culinary experts in each market to adapt recipes, taste profiles, and even portion sizes to local preferences – whether it’s Mediterranean dishes in Europe or spicy street snacks in Asia. Our global R&D and content teams ensure every user feels seen, inspired, and supported in their own food traditions while discovering new ones. And of course, through the app, we have a place for local users to DIY their recipes and users can have a screenshot and share them on their social media or on different food communities.
Adam Riley: Beyond air fryers, what’s next for Cosori? Are there new categories or technologies you’re excited to explore – perhaps even features tailored to the gaming community?
Team Cosori: We’re expanding into smart wellness cooking ecosystems – integrating products from Cosori, Levoit, and Etekcity that connect seamlessly through the VeSync app to create a complete science-based AI-driven wholistic wellness solutions for users. For the gaming community, especially for busy lifestyles, we are aiming for easier cooking, better VeSync app guides and recipes to help with gamers and busy people eat healthy even if they are experiencing faster pace of life.
Adam Riley: If each of you could only keep one Cosori product in your own kitchen, which would it be and why?
Team Cosori: All air fryers fit in different people’s needs. All are tailored for different households. Our Turbo Tower series, Twinfry and Turbo Blaze won consumers’ heart, but if we have to choose one for the current product portfolio in the UK, we’d say Turbo Tower Pro Smart. It represents the best of who we are. It’s fast, reliable, and durable, but more importantly, it helps anyone – from gamers to families – cook delicious, balanced meals effortlessly. It’s the perfect example of how technology, design, and wellness come together in everyday life.
