Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction

By Jorge Ba-oh 29.08.2013 21

Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction on Nintendo gaming news, videos and discussion
Nintendo dominated Twitter, stormed the headlines and created a lot of noise when it came to announcing the new Nintendo 2DS this week. The new console, pitched as an "entry-level" device into the world of dedicated portable gaming, is essentially a re-modelled, more affordable Nintendo 3DS but without the ability to actually output titles in 3D. The hardware itself is no longer too pocket friendly either, housed in a slate-like shell that doesn't fold into a clamshell shape - the first time for many years on the market.
 
After only a few hours in the public domain, the Nintendo 2DS has trigged a rage-fuelled meltdown from some fans, yet others have come away with a more positive approach.
 
The console will launch for $129.99 in the US and £109 in the UK.
 
The Cubed3 team got together to discuss the Nintendo 2DS and what potential the device can bring to an already prosperous market that's still very much lead by Nintendo.
Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction


Jorge Ba-oh, Editor/Founder

Buried within a press-release about the Legend of Zelda: The Wind Waker HD bundle was news on the announcement of the 2DS hardware, something I had initially felt was a "3DS" typo, but it dawned on me that it wasn't going to be a slow news day.  The new hardware is certainly intriguing, and the initial reaction was confusion bathed in mocking.  The Nintendo 2DS certainly different from the smaller, clamshell approach that Nintendo have taken in recent years, however, once digging further into the details and seeing images of the device in the flesh, it does make sense from a business perspective.
 
Nintendo are no strangers when it comes to hardware revisions, having dabbled in form-factor and functionality changes since launching the Famicom/NES over three decades ago. Bigger, smaller, missing a component here and there, the House of Mario is renowned for providing affordable gaming that doesn't break the bank for both the consumer and Nintendo themselves.

Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction

 
There have been a few odd decisions, namely the bizarrely timed launch and gimped hardware of the Wii Mini, but most revisions have added comfort and further portability. Now with the Nintendo 2DS, the timing couldn't be sweeter for Nintendo. Pokémon X and Pokémon Y are primed to obliterate the video game charts on a global scale and despite the ever-increasing volume of Nintendo 3DS owners; there are likely a large number of players who have yet to purchase one.
 
The Nintendo 2DS now gives players three choices when it comes to playing the latest games - either a simpler, cheaper experience that still retains core functionality, to one that's slightly bigger and potentially more immersive; the XL.
 
The console certainly isn't for everyone - it's not exactly pocket friendly and the larger surface area to hold it could put off some consumers, but the fact of the matter is that there are multiple options for those wanting to leap into the experience, but retaining their existing Nintendo DS collection as well.
 

Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction


In terms of design, the hardware does look odd when contrasted directly to the long line of past DS consoles, but from a cost-cutting and demographic perspective, makes sense in its execution. Perhaps this may have been what the original Nintendo DS would have looked like if Nintendo didn't progress down the clamshell route; harkening back slightly to a more Game Boy Advance-esque design. Hands-on reports have already suggested that it's far more comfortable than it looks.
 
The drawback of the Nintendo 2DS release could come in the marketing messages - the use of the 2D within the name could, for some, alleviate some confusion, but could also further berate clueless consumers into complaining. Nintendo will need to be very clear when it comes to pushing both the 2DS and 3DS this holiday season. By placing both of the console varieties, or all three in-fact, together on the same page, it should help make deciding easier - 2DS should not be seen alone in the wild, or consumers could very well assume it's a successor to the 3DS.
 
At £109 in the UK and $129.99, it's a steal.
 

Adam Riley, Operations Director

Nintendo caught many people out with the revelation of the 2DS and thoughts on it have been mixed so far, to say the least! In fact, personally the initial reaction was "is it April?" Looking at the non-3D system more objectively, though, there are some merits to it, the main one being that it is lower priced than other models.
 
However, that is probably the only major positive and even then it is not too much of a discount when looking at the Nintendo 3DS and 3DS XL.
 
Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction


Mono speaker, lack of Wi-Fi switch, no inclusion of a second analogue stick, back to the smaller screens that younger children will struggle with, increased chances of scratching the system due to its open, tablet form, removes the impressive 3D features of games that make great use of it, takes 3D photos that can only be seen on a 3DS system...
 
All that can be thought is that Nintendo is hoping to draw in the younger market by selling to parents by saying "now let your kids play all the great games without blinding them!" Perhaps?
 

Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction


There was no sign of the new Brain Training on the release list update, so perhaps a 2DS XL will also come out eventually to confuse matters even more by aiming at the ageing population.
 
Nintendo Wii, Wii U, DS, 3DS, 3DS XL, 2DS - nobody will be confused, obviously!
 
 

Javier Jimenez, Feature Writer

The "Nintendo Wedge, 3Dless, 3DS-lite". Nintendo's next iteration of the 3DS is here and it's... unique. One flat surface, no folding hinges, no 3D screens, and a bargain price of $129.99 US. Question is, why? With 3DS sales finally picking up in North America and elsewhere, why confuse the market with the new 2DS?
 
Because it's cheap. Because it'll sell. And because, Pokémon. Say what you will about the design of the 2DS (personally I like it, reminds me of the Game Boy Micro in a way) and of the name (confusing), but you can't argue with the price. At 130 bucks, sitting next to the first fully 3D Pokémon, the 2DS is going to fly off shelves, wedge shaped, 3D-less and all. 
 
"BUT WHY?!" you ask, though. Well, that's a big question. Let's go over a few things we know, or at least think we know. It's flat, without clamshell, because it's really just one big screen under the plastic face. It has a cheaper speaker and cheaper battery as well. And it lacks 3D screens. That makes it cheap. And cheap sells product, remember?

Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction

 
Ultimately, it's price (and software) that moves the market. PS3 at $599 didn't sell. PS3 at $299 did. Nintendo 3DS at $250 didn't sell. 3DS at $170 did. The new 2DS at $130 will sell even more, even without a clamshell design. From a pure business standpoint, that's all that really matters and, of course, gamers can always buy the XL with its big screens.
 
That's the why of the 2DS. That's the point of its existence. Preliminary adverts show it positioned as the "value" entry in the Nintendo 3DS line. So, if you hate it, just remember it's not for you. It's for skinflints and poor souls who can't afford the XL, with its honking huge screens. It's for kids who absolutely must play the "Pogeymanz". It's for Christmas presents. It's not for the core gamer, other than the collector, that's why.
 

Image for Cubed Table | Nintendo 2DS: Effective Strategy or Simply Confusing? Our Reaction


And if it sells well this holiday, message board posters can heap all the scorn they want on it. It will have fulfilled its purpose.


 
So what are your thoughts on the Nintendo 2DS - will it help or hinder Nintendo this holiday season?

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Comments

Thought Jorge and Javier's impressions were spot on.

Adam's impression was too much of the "I'm an experienced 18-34 year old gamer and this device that wasn't designed for me doesn't appeal to me therefore why bother" mindset.

( Edited 29.08.2013 20:03 by Sonic_13 )

I want one. It's like a Gameboy Advance with 2 screens. Smilie

Not gonna get one though since I already own two regular 3DS.

Sonic_13 said:
Adam's impression was too much of the "I'm an experienced 18-34 year old gamer and this device that wasn't designed for me doesn't appeal to me therefore why bother" mindset.

My viewpoint was a 'look what Nintendo did with the Wii Mini, and look, they've done it again!' I know many people with young children that wouldn't even consider the Mini for their kids, and when I showed them this they thought it was ridiculous. It's not only me, but a large group of non-regular gamers around me that feel this is a watered down waste of time. Sales may well prove us all wrong, but for the moment it's undeniable how odd this move is, other than belatedly reacting to the outcry of 3D gaming hurting people's eyes.

Adam Riley [ Director :: Cubed3 ]

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kingdom (guest) 29.08.2013#4

Oh, come on, it sucks.

Releasing versions of hardware with different features is ALWAYS bad imho.

$40 or so is hardly much cheaper either.

At least, unlike the Wii mini, this looks worse. I mean, it looks cheaper and its differences are clear.
Harder for people to be tricked into buying it.

http://www.fanficmaker.com <-- Tells some truly terrible tales.
Last update; Mice,Plumbers,Animatronics and Airbenders. We also have the socials; Facebook & G+
Our member of the week

A thought just occured to me:

How do you put this in sleep mode so you can pause the gameplay, or streetpass, or whatever?

Cubed3 Limited Staff :: Review and Feature Writer

RudyC3 said:
A thought just occured to me:

How do you put this in sleep mode so you can pause the gameplay, or streetpass, or whatever?


They confirmed that there's a switch for that. Look closely at the bottom right corner.

( Edited 30.08.2013 00:31 by SirLink )

This reminds me of the gba mini redesign. Similar reasoning if i remember correctly. Why not just bring back the gameboy? Add mobile phn functionality, redesign similar to a sidekick or pspgo and they would have been on to a winner. They would have cleaned up at xmas with that and pokemon. Kids have mobile phones, its been common place for a while now. Would have been a top selling xmas gift with the potential to shift huge numbers. This ugly redesign will do ok but thats mostly in part to pokemon. Once again ninty missed the trick

( Edited 30.08.2013 01:22 by Supa_hyped )

Adam Riley said:
My viewpoint was a 'look what Nintendo did with the Wii Mini, and look, they've done it again!' I know many people with young children that wouldn't even consider the Mini for their kids,
Unlike this the primary target audience of the Wii Mini wasn't kids.


Adam Riley said:
Sales may well prove us all wrong, but for the moment it's undeniable how odd this move is, other than belatedly reacting to the outcry of 3D gaming hurting people's eyes.
It's not odd at all. 3D isn't recommended for kids 7 and under. But kids 7 and under still constitutes a huge audience for Nintendo. Obvious solution: release a system designed to target that age group (i.e. no 3D, cheaper, no breakable hinge). It's also no coincidence this is coming out the same day as Pokemon X and Y.

Time will tell, but with Pokémon I'm sure this will be pretty darn successful - not to the same heights as the XL, but I think in time it could very well become XL and 2DS as the main options, with 3DS gradually fading out of the spotlight.

All Nintendo needs now is to release a 2DS Pokémon Bundle for £130/£140 and a 3DS XL one and boom, Christmas has come home!

( Edited 30.08.2013 08:42 by jb )

Cubed3 Admin/Founder & Designer
Darkflame (guest) 30.08.2013#11

"Time will tell, but with Pokémon I'm sure this will be pretty darn successful -"

Isnt the whole point of the game to bring it about with you and trade with people?
Not that it cant be played solo, but its not the "school yard" ideology is it :-/

Marketed at catching the younger market....

yet its a non-protected screen (No hinge clam style) Not very travel friendly and waiting to be dropped.

What do you think Villager?

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Nintendo Fan (guest) 31.08.2013#13

LeeTSanders said:
waiting to be dropped.

You mean they didn't include the original 3DS's magic anti-dropping technology?

At least when it drops there are no hinges to break.

A closed clamshells hinges - and screen - are safe.

http://www.fanficmaker.com <-- Tells some truly terrible tales.
Last update; Mice,Plumbers,Animatronics and Airbenders. We also have the socials; Facebook & G+

Darkflame said:
A closed clamshells hinges - and screen - are safe.

The hinges can still be broken with a closed clamshell. I've seen reports of both people dropping it and it hits on the corner and from when it falls and pops open - both damaging the hinges.

Clamshell design does nothing to protect when you're playing it and it drops.

( Edited 31.08.2013 05:40 by Sonic_13 )

Initially, I thought it was laughable, as it's obviously designed from a very economic perspective and looks and sounds odd. However, price it below £100 (ideally), release it in a variety of colours, and baby, I think it could be a sales explosion with some appropriate marketing.

£100 is approximately the price at which an electronic device becomes a toy and more of a disposable investment. The console also *appears* more durable, shareable and approachable. Loss of 3D assists in this. I see your game Nintendo. You want the kids and the women, don't you? You cheeky sods.

Personally, I'm quite happy if it sells well, as Nintendo's handhelds do benefit a lot from a large quantity of 3rd party support and I would expect that to increase. It barely impacts me otherwise.

IANC said:
Dude yuor totally awesome. And i won't be killing you anytime soon.

Just realised that Europe don't get the black/red model. Instead we get this gorgeous looking white/red combo...

Image for

Sonic_13 said:
Unlike this the primary target audience of the Wii Mini wasn't kids.

Actually, both have indeed been classed as 'entry level' products. The Wii Mini was supposed to be the throwaway product for children to mess around with, without fear of wasting too much money if it broke, of kids stumbling onto online elements they perhaps shouldn't see.


It's not odd at all. 3D isn't recommended for kids 7 and under. But kids 7 and under still constitutes a huge audience for Nintendo. Obvious solution: release a system designed to target that age group (i.e. no 3D, cheaper, no breakable hinge). It's also no coincidence this is coming out the same day as Pokemon X and Y.

You missed my point there. I said it was odd to only tackle the issue now after such a long time defending the 3D output. It's almost Nintendo putting its hands up and conceding that it was actually feeding us all corporate BS in the first few years of the 3DS' life.

The Nintendo 2DS has a far higher potential for success due to it being aligned with a key release for a younger target audience, whereas the Wii Mini was left dead in the water with nothing more than a still over-priced, highly belated, and under advertised expansion to the 'budget' range.

( Edited 01.09.2013 01:24 by Adam Riley )

Adam Riley [ Director :: Cubed3 ]

UNITE714: Weekly Prayers | Bible Verses

Adam Riley said:
You missed my point there. I said it was odd to only tackle the issue now after such a long time defending the 3D output. It's almost Nintendo putting its hands up and conceding that it was actually feeding us all corporate BS in the first few years of the 3DS' life.

I don't understand how you could come to that conclusion.

Nintendo never defended 3D output for kids. It always recommended it be off, so to say that Nintendo spent "such a long time defending the 3D output" is wrong.

What corporate BS? Some of Nintendo's big upcoming games make major use of 3D. 3D isn't going anywhere.

Darkflame (guest) 01.09.2013#20

The 3D "issue" could be solved with a software patch/parental control.

Utterly no reason for this monstrosity.

This is my opinion i don't really like this new console as this just a step back,but people who could not
afford a 3ds or 3ds XL and that people  complaining  that's expensive, nintendo might had decided to make
a console that is cheap for those people who can not afford it Smilie

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