THQ has reported strong success with the well-received Wii-exclusive de Blob, Big Beach Sports and licensed titles.
Company CEO Brian Farrell revealed last week that the unique de Blob has sold over 700k units worldwide, and even during troubled economic times has managed to retain its original $49.99 price point after 5 months on the market. Farrell discussed a "three prong" strategy for approaching the Wii - including "high production" games like de Blob; value titles for example Beach Sports, and finally licensed products.
There was also hints of an unannounced Wii title that's "very focused…niche", but is expected to do well. The main competition THQ feel is Nintendo themselves: "The people, who buy Nintendo games, [we want to] get them to buy things like de Blob."
On the portable front THQ is looking to bring key franchises to the DSi/DS.
Thanks to NeoGAF.