Download sales have been a strong focus in this week's financial results briefing from Nintendo, with figures earning a record in the last fiscal year.
Nintendo have been actively pursuing the download scene with an ever-growing number of physical retail releases also available in download/digital form on the eShop. Coupled with a number of highly-rated indie games on both Wii U and Nintendo 3DS, it's proven to be working exceptionally well for Nintendo.
Sales from April 2012 to March 2013, particularly in the second half, more than doubled compared to the period for the previous year.
Using Animal Crossing: New Leaf as an example, Iwata revealed that approximately a quarter of the total sales of the game released in Japan and South Korea came from the digital version - this includes the pre-installed software on the special edition Nintendo 3DS XL.
Nintendo have also started selling download versions as POS cards in stores, some even being stocked at convenience stores like 7-Eleven. Iwata feels that download/digital shopping shouldn't be "an enemy to retailers" and that 68% of download sales for New Leaf were purchased via traditional retailers.
The eShop is also playing host to Nintendo Direct videos, offering snapshots and news of the latest games. Interestingly Iwata confirmed that "it is not uncommon to find that approximately 60 to 70 percent of total views come from the Nintendo eShop."
Payment options are a hurdle for digital gaming, but Nintendo are considering using a public transport e-money card to possibly make payments for games on the eShop as well by using NFC functionality.
What do you think of Nintendo's digital performance so far - have you downloaded any full retail games on the eShop yet?